AMG Services & Solutions Holding · Saudi Arabia & International Markets
Abdullah FarragTechnology, Business & Engineering
- Business Development
- Technical Consultancy
- Tier III Data Centers
- Smart Cities
Connecting business vision with engineering excellence.
Bridging executive leadership, strategic business development and integrated engineering solutions to deliver complex technology and infrastructure projects.
- Years in ICT
- 10
- Group projects since 2019
- 26
- Combined contract value
- SAR 735M
- Data center projects
- 12
Full contract values held by the group companies, not personal sales.
Selected clients
Clients of projects delivered by AMG Services & Solutions Holding companies.
- HUMAIN
- Public Investment Fund
- National Guard Health Affairs
- Red Sea Global
- Saudi Tourism Authority
- Riyad Bank
- General Authority of Civil Aviation
- Ministry of Sport
- Naif Arab University for Security Sciences
- Saudi Industrial Development Fund
- General Presidency for the Affairs of the Prophet's Mosque
- Madinah Health Cluster
Executive overview
One mandate across the group — from the first opportunity to the final design review.
ICT leader with ten years in information and communications technology and seven years in a group-wide role across AMG Services & Solutions Holding. I generate and acquire projects for the group's companies, advise clients as a technical consultant, and lead the design process for Tier III data centers and smart cities.
My career sits at the junction of three disciplines that are usually kept apart: business development, technical consultancy and design leadership. Since December 2019 I have worked across AMG Services & Solutions Holding — Bashaer Al-Benaa Contracting, Power Source, Smart Line and Volterra Arabia Solutions — reporting to the CEO.
Explore my profile- Mandate
- Group-wide, across the companies of AMG Services & Solutions Holding
- Reporting line
- Directly to the CEO
- Markets
- Saudi Arabia and international markets
- Focus
- Business development, technical consultancy and design leadership
Professional expertise
Four pillars, one integrated perspective
Engineering, technology, management and business development — connected by a single question: what does the business need the infrastructure to do?
- 01
Executive Leadership & Management
A group-wide mandate reporting to the CEO — aligning ICT, sales and delivery across AMG Services & Solutions Holding companies.
- Group ICT leadership
- Executive reporting
- Digital transformation
- 02
Business Development & Strategic Growth
Identifying, shaping and winning opportunities for every company in the group — in Saudi Arabia and international markets.
- Project acquisition
- Tendering & bidding
- Cross-selling across units
- 03
Engineering & Construction
Leading integrated design for mission-critical facilities — coordinating every discipline so the building works as one system.
- Tier III data center design (0.5–5 MW)
- Electrical & power coordination
- Mechanical & cooling coordination
- 04
ICT & Digital Transformation
From carrier networks to smart cities — the digital infrastructure that buildings, campuses and cities run on.
- Enterprise networking
- Cybersecurity
- Structured cabling & fibre
Engineering specializations
Where engineering depth meets business purpose
Six areas of specialization behind the group's data center, infrastructure and smart city work.
- 01
Tier III Data Center Design
Integrated design leadership for data centers from 0.5 to 5 MW, built around concurrent maintainability.
- 12 group data center projects
- Redundant power & cooling
- Reliability & availability
- 02
Integrated MEP & ICT Infrastructure
Coordinating electrical, mechanical, fire and ICT disciplines so a facility performs as one system.
- MV/LV, UPS & generators
- Precision cooling
- BMS & DCIM
- 03
Smart Cities
End-to-end smart city design: the digital infrastructure, platforms and operations centers a city runs on.
- IoT & smart utilities
- ITS & smart lighting
- Command & control centers
- 04
Mission-Critical Infrastructure
Facilities where downtime is not an option — hospitals, airports, government and industrial sites.
- Healthcare & aviation
- Government & industry
- Resilience-first design
- 05
ELV & Low-Current Systems
Security, safety and building systems engineered and integrated from network room to site.
- CCTV & access control
- Fire alarm & public address
- KNX & DALI lighting control
- 06
Enterprise Technology Solutions
Networks, security and platforms for enterprises — from carrier-grade routing to ERP and e-commerce.
- Enterprise networking
- Next-generation firewalls
- ERP & digital platforms
Projects
Selected projects
A selection from 26 group projects and a strategic bid.
- 01Strategic BidsHUMAIN RFP0155 — ICT Connectivity Infrastructure NetworksHUMAINSaudi Arabia
- 02ICT InfrastructureRua Al Madinah — ICT InfrastructurePublic Investment FundMadinah
- 03Data Centers100-Bed Hospital — ICT Infrastructure, Specialized Systems & Data CenterGovernment entity (confidential)Eastern Province
- 04Data CentersAl-Salam Waqf Hospital — ICT, Network Rooms & Data CenterWaqf Al-Shifa / Madinah Health ClusterMadinah
- 05Data CentersNew Saudi Tourism Authority HQ — Specialized Systems, Network Rooms & Data CenterSaudi Tourism AuthorityRiyadh
- 06Data CentersPrince Mohammed bin Abdulaziz Hospital — Data Center UpgradeNational Guard Health AffairsMadinah
AMG
Across AMG Services & Solutions Holding
A group-wide mandate covering the companies of AMG Services & Solutions Holding.
Bashaer Al-Benaa Contracting
Grade 1 building contractor — fit-out & MEP
Power Source
ICT, ELV & power integrator
Smart Line
Metal & wood manufacturing
Volterra Arabia Solutions
ICT, low-current & power integrator
Digital platforms
Platforms across the group's digital portfolio.
- Enterprise portal → ERPAMG Corporate PortalBilingual corporate portal for the group companies — projects, contracts, documents, HR, procurement, warehousing and operations.Leading its development into an enterprise ERP platformamg-sa.co
- B2B / B2C technology commercePower Source StoreTechnical supply platform for ELV, networking, power and data center equipment — corporate accounts, BOQ-based project quotes and e-invoicing.Platform architect and developershop.powersourcesa.com
- Bilingual e-commerceSmart Line StoreB2C/B2B store for a Riyadh metal and wood factory, with online card payments.Led the build; handed over to management in 2026smartlinesa.store
- Online groceryKnooz MarketOnline grocery for Riyadh with scheduled delivery and business accounts for restaurants and hotels.Platform architect and developerknoozsa.store
Professional engagement
Let's build what comes next.
Open to conversations that create long-term value.
- Strategic partnerships
- Business opportunities
- Technical consultancy
- Project collaboration
- Executive networking