Skip to content

Professional experience

From engineering expertise to executive leadership & strategic business development.

My professional journey combines engineering foundations, technology leadership, strategic business development and integrated engineering solutions — with responsibilities extending across multiple companies and international markets.

  • 01Executive & group-level leadership
  • 02Business development & project acquisition
  • 03Engineering design & integrated solutions
  • 04ICT & digital transformation
Since 2017
Professional career
2
Countries — Egypt & Saudi Arabia
4
Group companies in scope
CEO
Direct reporting line

01Career journey

Five chapters, one direction

From carrier networks in Egypt to a group-wide mandate in Saudi Arabia — select a chapter to explore it.

2025 – PresentRiyadh, Saudi Arabia Present

Qualification & technical proposals

Volterra Arabia Solutions

ICT mandate

Technology responsibility for the group's ICT, low-current and power integrator.

  • Prepares the company's prequalification file
  • ELV and lighting technical offers

02Group-level mandate

Group-level leadership & strategic responsibilities

My responsibilities extend across the companies of AMG Services & Solutions Holding — from finding the opportunity, to shaping the technical solution, to reporting results to the CEO.

Group-level mandate

AMG Services & Solutions Holding

  • Bashaer Al-Benaa ContractingICT ManagerDec 2019 — PresentGrade 1 building contractor (fit-out & MEP), founded 2012. Heads the ICT department — networks, cybersecurity, cloud and technical support — and the ICT/ELV scope of the company's contracts.
  • Power SourceSenior Pre-sales Engineer → ICT ManagerDec 2019 — PresentICT, ELV and power integrator founded in 2014 (ISO 9001/14001/45001/27001). Built the pre-sales and technical teams; contributed to Veeam and Nutanix wins.
  • Smart LineICT mandate2022 — PresentLed the build of SMART LINE STORE, a bilingual B2C/B2B e-commerce platform with online card payments, handed over to management in 2026.
  • Volterra Arabia SolutionsICT mandate2025 — PresentICT, low-current and power integrator founded in 2017 with 70+ professionals. Prepares its prequalification file and ELV and lighting offers.

Responsibilities & contributions

  • 01Identify and acquire projects for all group companies in Saudi Arabia and international markets, and coordinate cross-selling between business units.
  • 02Advise group companies and project clients as technical consultant; lead design reviews and participate in technical approvals.
  • 03Lead the integrated design process for Tier III data centers (0.5–5 MW) and comprehensive smart city design.
  • 04Lead development of the AMG Services & Solutions Holding corporate portal into an enterprise ERP platform, and prepared the business case for an AMG ICT technology arm.
  • 05Prepare sales plans with pipeline and close rates, and monthly delivery, payment and collection reports for the CEO.

03Core responsibilities

Five areas of responsibility

How the group-level mandate works day to day — commercial, executive, engineering, advisory and digital.

  1. A

    Strategic business development

    Finding, shaping and winning the right opportunities for each company in the group.

    • Project sourcing and acquisition
    • Opportunity development — from identification to proposal and negotiation support
    • Sales planning and commercial growth
    • Cross-company business development
    • Domestic and international opportunities
  2. B

    Executive & group-level technology leadership

    Aligning technology, sales and delivery across the group — with a direct line to the CEO.

    • Group-wide ICT function — networks, cybersecurity, cloud and technical support
    • Technology operations and infrastructure
    • Coordination across group companies
    • Executive reporting and planning for the CEO
  3. C

    Engineering design leadership

    Leading the integrated design process so every discipline works as one system.

    • Integrated Tier III data center design, 0.5–5 MW
    • Multidisciplinary engineering coordination
    • Smart city and smart infrastructure solutions
    • Technical design reviews and participation in technical approvals
  4. D

    Technical consultancy

    Independent technical judgement for the group and its clients.

    • Technical advisory for group companies
    • Technical consultancy for project clients
    • Engineering solution evaluation
    • Technical proposals and design coordination
  5. E

    Digital transformation

    Platforms that move the group's business onto digital rails.

    • AMG enterprise portal → ERP initiative
    • Smart Line bilingual e-commerce platform
    • Power Source and Knooz Market platforms — architect and developer
    • Enterprise systems and digital business solutions

04Achievements

Contributions that shaped the role

Verified contributions, each labelled as a personal contribution or a contribution to a company result.

  1. 01Personal contribution

    Opportunities across the group

    Manage opportunities for all group companies from first identification to proposal — including the HUMAIN RFP0155 bid, which I originated and led.

  2. 02Personal contribution

    Pre-sales & technical capability

    Built the pre-sales and technical support teams at Power Source.

  3. 03Contribution to a company result

    Veeam & Nutanix projects

    Contributed to Power Source's Veeam and Nutanix project wins.

  4. 04Personal contribution

    Smart Line e-commerce

    Led the build of SMART LINE STORE, a bilingual B2C/B2B platform with online card payments, handed over to management in 2026.

  5. 05Personal contribution

    AMG enterprise portal

    Leading the evolution of the AMG corporate portal into an enterprise ERP platform for the group, and prepared the business case for an AMG ICT technology arm.

  6. 06Contribution to a company result

    Tier III design leadership

    Lead the integrated design process for data centers to Tier III requirements, 0.5–5 MW — experience spanning the group's 12 data center projects.

Projects, contract values and wins belong to the group companies that delivered them. These entries describe my contribution only — no personal sales or financial figures are claimed.